Great experiences shouldn’t be guesswork.
An unbiased synthetic consumer panel built on
real-world data for creative decisions.
“Respondents consistently pointed to the warmer, service-focused layout as the reason for their choice.”
In advertising, creative drives 49% of incremental sales.
Far more than brand, targeting, reach, or recency. Yet marketers believe creative drives sales by only 20%. So creative gets chosen on opinions and vibes.
Every creative decision is a gamble.
Whether it’s a campaign, a package, or an activation, the work usually gets judged by opinions before a single customer sees it. JaredIQ gives you quick direction that shows which concept wins, why it wins, and what to change before you commit.
Which message, headline, or visual earns attention and intent.
Which design reads as clear, trustworthy, and distinct.
Which layout, signage, or fixture idea shoppers prefer.
Which email, post, or page lands with the audience you’re writing for.
There’s a lot riding on your creative decisions. Don’t let a gamble cost you.
What if you could see what your audience thinks before you commit, without busting your timeline or budget?
You need to launch fast. Other tools can find you a panel, but you still spend hours building the study around it: writing questions, setting up the test, and sorting through the results. JaredIQ helps you launch a test in minutes. In the time it takes to run one live study, you can run many, and test more ideas without stretching your timeline or budget.
Four steps from creative to answer.
Add images, video, PDFs, copy, store renders, planograms, signage, or ads. Whatever you want tested.Images, video, PDFs, copy, renders, planograms, signage, or ads.
Set age, gender, education, and region, or match the shopper demographics of a specific store cluster.Age, gender, education, and region, or the shoppers around a store cluster.
Measure purchase intent, trust, clarity, memorability, and overall preference, or write your own questions.Purchase intent, trust, clarity, memorability, and overall preference, or your own questions.
See the winner, the demographic breakdown, and every panelist’s reasoning in plain language, in one secure dashboard.The winner, the demographic breakdown, and every panelist’s reasoning.
Bias is the biggest threat to any panel. We built JaredIQ to remove it.
Left unchecked, bias skews synthetic and human panels alike. Fighting it took more development time than any other part of JaredIQ, so the answer you get reflects your creative, not the wording of the question.
100 prewritten, debiased questions, and an audit of any question you write.
Panelists are asked to find weaknesses, not just give approval.
Responses that favor whatever comes first are spotted and removed.
“Both are nice” isn’t an answer. Panelists say what they’d give up.
Built for the teams who make the call.
Store renders, fixtures, signage, and pilot-store designs.
Campaign variants, by market, before the flight is booked.
Concepts screened and narrowed before the client presentation.
Pack designs and shelf concepts, side by side.
Get results you can use.
A scannable overview for “the answer” at a glance.
A full report for a deep dive into the data.
Overall verdict, topline per question, key takeaways.
What the panel liked and disliked, with statistical standouts.
Breakdown by demographic, location, and income, plus every panelist’s answers.
A confidence score, and what was removed for bias or inconsistency.
How we know it works, and how you’ll know.
Matched against real-world consumer surveys, JaredIQ has reached the same winner and the same rank order.
Show JaredIQ two identical images and 77% of the time it correctly finds no difference. Real people do this 60–80% of the time.
Answers that don’t hold up across re-runs are left out of the verdict, and we show you how many.
Choose the service level that fits your team.
We select the right service level with you in the demo. Tier names, inclusions, and prices below are placeholders to be confirmed.
[Best for: teams running occasional tests on a single project.]
- [Studies included]
- [Panel size per study]
- Scannable overview and full report
- CSV export
- [Support level]
[Best for: marketing teams testing creative across multiple campaigns.]
- Everything in [Tier 1]
- [More studies included]
- [Larger panels, more markets]
- Custom audience targeting
- [Priority support]
[Best for: teams testing creative continuously across brands and markets.]
- Everything in [Tier 2]
- [Highest study volume]
- [Full market coverage]
- [Team seats and shared workspace]
- [Dedicated support]
Need something larger or more tailored? Let’s build it with you.
Annual plans for retail and brand teams making creative decisions at scale. Includes a Calibration Sprint on your past projects, credited to the plan, plus [dedicated team, security, and integration options].
Add-ons, live human-panel escalation, and custom studies: [to be defined].