Synthetic consumers engineered on real-world data.
JaredIQ builds custom, synthetic consumers for each test, using a proprietary mix of data and research.
Seven layers of real research behind every panelist.
Across US media markets
Income, lifestyle, brand psychology
Where people live shapes how they shop
How segments decide and buy
What each person holds important
Aligned with each person’s values
What they respond to and disengage from
Building a panelist, step by step.
Each one is built through a multistep, cascading process to be coherent, internally consistent, and true to life. You won’t get a 19-year-old doctor. You’ll find yourself saying, “I know that guy.”
A real geodemographic segment with its own income level, lifestyle, and shopping preferences.
Age, education, household, and location drawn as a set from Census data.
Their own mix of core values, weighted to match their segment.
Five OCEAN traits and an emotional baseline, aligned with their values.
A short narrative so you can see exactly who answered.
Open any panelist and see exactly who answered.
Virginia prefers familiar routines, highly organized and detail-oriented, outgoing and energized by people, cooperative and trusting, emotionally sensitive. Living in the Southeast region, values Stability and Family and Faith and Health above all else. Currently feeling neutral and moderate.
Built to remove bias.
Bias is the boogeyman of consumer testing in general, and synthetic panels in particular. Left unchecked, it skews your results.
Fighting it took more development time than any other part of JaredIQ.
Wording is the biggest source of false results. 100 prewritten, debiased questions, and an audit of any question you write.
Panelists are asked to find weaknesses and failure points, not just give approval.
Responses that favor whatever comes first are spotted and removed.
Two opposing statements side by side, so there’s no easy answer to nod along to.
“Both are nice” isn’t an acceptable answer. Panelists say what they’d give up.